Serious business owners and webmasters choose templates that aren’t available to everyone. Fundamental business knowledge teaches us that a vital part of success is to be unique, to stand out, to set yourself apart from everyone else.

A paid template puts you a category above the rest. You aren’t going to have the same design as your competitors, or anything similar. If you were, customers would be repelled and appalled. You could never get any business. A free template shows that you aren’t serious and eliminates all credibility with potential clients.

A free template may seem like a good choice. 

A free template lowers your start up costs.

A free template makes it easier to get started and get running with your business.

A free template eliminates some hassle of design.

In business, however, you have to remember you have competitors. These competitors will think these same thoughts, and if they are deceived by the apparent advantages? All the better for you, because you won’t be. Let’s take another look at these “supposed” advantages and see why you can stand out from your competitors.

A free template lowers your start up costs. Well, it shows a lack on investment in your company. It also lowers the bar on your credibility and on who is your competition. Not everyone has commitment, passion, or commitment to their business or a true understanding of the need to invest in their business. These owners and webmasters use free templates. If you use a free template, you compete with just anyone.

A paid template means professionalism. It means you set your standards higher than the rest. It makes you the clear choice to your potential customers.

A free template makes it easier to get started and get running your business. This “supposed” advantage again shows how you will be stuck in a crowd of unprofessional amateurs if you choose a free template. If you are willing to purchase a template, you are willing to give your business what it needs to succeed. It will pay off in customers and in income.

A free template eliminates some hassle of design. Again, it will eliminate some hassle that comes with web design. All of your competitors will use free templates to get up and running fast and free.

And they will all look like generic and shady providers.

If you understand the importance of building the trust of your customers, you know that you need to acquire a paid template. You choose professionalism, and it makes a customer comfortable when they visit your web site.

You only have about seven seconds or so to make that crucial first impression. That is why it is vital that you choose a paid template over a free template. A free template is for anyone. A paid template is for trusted, professional, serious webmasters and business owners with integrity.

Free templates are a clear advantage for your business, but let’s get to another serious point: free templates look awful. In the end, they are generic (trying too hard to work for everyone and ultimately working for no one). 

They are overused.

They look “cheap”. Rightfully so, as they are free. There is no such thing as free lunch. If you want a good job done, you must be willing to pay for it.

With a paid template, you invest in skills and knowledge that are leveraged for maximum webmaster and end user accessibility. You make the choice to stand apart and to make a commitment to your web site’s success.

Paid templates are the right choice if you are: serious, committed, trustworthy, and professional.

Free templates are the right choice if you are: indifferent, shady, spammy, scammy, in it all for you, and looking for a quick fix.

When you choose a template, you can choose the right way or you can wait until you discover the errors of your first choice.